Agoprene, a Norwegian startup, is revolutionizing the furniture industry by producing foam from seaweed—a sustainable alternative to traditional materials. We collaborated with Agoprene to facilitate a strategic project focused on defining their pilot production in Norway. By guiding their core team through critical decision-making and problem-solving, we helped lay a strong foundation for their innovative production process. Building on this success, we developed a comprehensive brand strategy that captures Agoprene’s unique value proposition. We also created a distinctive visual identity and designed and developed their website, ensuring a strong digital presence that communicates their commitment to sustainability and innovation.